We are often asked, "Who is Wade? Who is Wallow?"

We invite the mystery, but in fact we're named to celebrate the balance of good living: the work required, and the spoils of reward.

The act of wading is an element of the past time of fishing, a sport that also produces sustenance. Wading is a good reminder that work is fun when it's with purpose. Wallowing is only really done right when properly earned, and then it is true joie de vivre.

Established in Hampshire, England in 2020, Wade & Wallow shares the elements of life well-lived, whether by treasures from far flung destinations, unique culinary finds, the best gear for the goal, or stories of discovery.

WADE
verb: 1. to step in or through a medium (such as water) offering more resistance than air; 2. to move or proceed with difficulty or labor; 3. to set to work or attack with determination or vigor

WALLOW
verb: 1. to devote oneself entirely; 2. to billow forth; 3. to take unrestrained pleasure